So it all started when it was decided that I will be moving to Dubai for a couple of years after getting married. Since moving to the Middle East, the rich culture known for its glitz and glam-I had seen these beautiful Arab women adorned  with their glamour, their makeup and the most beautiful stunning gowns they called abayas.

After moving back to the punjab I had decided that the province was lacking these stunning gowns and the collection available here was either too plain or even the ones available did not have good cloth being used to make this type of modest clothing. It occurred to me that even the country of Pakistan should have a collection and variety when it comes to modest dressing. Why should the people here dress in the most average looking gowns when theirs is a possibility for a better standard to be achieved.